The York Peppermint Pattie commercial has always been one of my favorites. One of my favorite elements about this commercial are all of the different sounds. Whether it is the sound of the pattie breaking, the wind noises in the background, or the narrator's voice, something about them just makes me really drawn to the commercial. Also, the facial expressions of the girl after eating the pattie makes me feel like it would be very delicious (which they are!). One of the things that I believe this commercial does very well is the way in which they potray the appeals.
The appeal that I think is most evident in this commercial is the need for attention. Whenever the girl takes a bite of the pattie, it zooms in on some part of her face whether it be her teeth, hair, or eyes. Personally, I think the eyes are the best example of this appeal because they bring a lot of attention to her. Because they are so blue, they are very luring and attract a lot of attention to her. Also, she is not wearing any make-up so there is a certain natural beauty about her. Because the zoom-in of the girl's eye can be seen when she takes a bite of the pattie, my attention is brought back to the chocolate as I wonder if it is truly as good as her reaction is making it out ot be.
I think that this commercial uses pathos to gets its point across. All of the different sounds spark an emotional response from me. When I hear the peppermint pattie breaking, the sound it makes is refreshing to me. Also, the wind noises make me feel like the patties are cool and fresh. Lastly, the narrator's voice has a certain tone to it that brings everything together. Another aspect from the commercial that sparked emotion from me was the girl's facial expressions. Based on the way she acted, I got the feeling that York Peppermint Patties are very good. This commercial had a positive effect on me and after deciding to try York Peppermint Patties, I realized that are definitely as good as the commercial makes them out to be.
I agree on your analysis of the emotional response that this commercial gives off. The way that she bit into the York Peppermint Pattie made it look so good, that I want to try it out for myself. The sound effects and the soothing voice talking made it seem magical and sensational. I also think that the actress in this commercial was carefully selected for her looks, because her pale skin and dark hair resemble the York Peppermint Pattie itself. After watching it, I definitely want to eat one, too.
ReplyDeleteOh Jessica...You have analyzed a touchy add with me and my aversion to peppermint patties but I will do my best to look the other way. But I, like Amy do agree that the Pathos here is overly exaggerated and that it helps with its whole appeal. Where I don't agree is with the whole yummy makes me want to eat it part. If I were to eat a candy that caused for a wind to blow me away I would probably freak out rather than smile. Then I would develop an emotional drama from the candy and run away from it every time I saw it's wrapping.
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