One of the main reasons why I enjoy Nike ads so much is because they are simple, yet successfully get their point across. I also like them because of their color scheme. Many of the Nike ads I see have a black background while the item they are emphasizing has a color that stands out compared to the rest of the ad. Lastly, Nike is my preferred sports brand so I play a little favoritism.
One appeal that I think is definitely portrayed in this ad is the need to achieve. Upon seeing this ad, my attention was directed primarily to the golf club before I noticed Tiger Woods in the background. Because Tiger Woods has achieved so much in his golfing career, I think the creator of this ad thought that when people affiliated the club with Tiger, they would think that if they bought the product that he was portrayed using, then they would achieve the same success that he did. Another appeal that I connected to this ad was the need to dominate. The main reason why I made this connection was because of the two capitalized words at the top of the ad: "REACH FARTHER." When put together, this phrase is inspiring and pushes people to go above and beyond in order to dominate.
The emotional appeal that I think this ad represents is pathos because of the phrase at the top and the intense color scheme. In this ad, the phrase "reach farther" can really have two meanings. Like I said before, one of the things it could mean is to reach farther in your life in order to achieve the things you want. However, because it is an advertisement for a gold club, it could also mean reach farther with the club in order to hit the ball the farthest or have the best swing possible. Either way, the phrase catches the reader's eye and is inspiring (at least I thought it was). Much like the phrase, the color scheme also inspires me because it is fierce and really stands out. It makes me feel like if I use the golf club, then I will be the most powerful golfer in the world.
Although I believe pathos is represented a lot in the advertisement, I also think that ethos is as well. Because Tiger Woods in greatly known for her superb gold talent, I think he gives the ad credibility. Let's face it, everyone wants to be able to golf as well as Tiger Woods, and who knows, maybe if you use the Nike golf club, then you will be able to!
I think that the advertising technique that is most apparent in this advertisement is the testimonial. Because the advertisement shows Tiger Woods swinging the Nike golf club, it is suggested that his success came while using the product. Overall, this advertisement had a very positive affect on me.
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