Ever since I first saw this commercial I have loved it. One of the many reasons why I like it is because it is relatable. Many fathers can relate to the protective dad while many teenagers can relate to the daugher. Also, I think that this commercial potrays nicely the fact that all kids are going to grow up, yet with a Subaru, they will always have a certain family connection. This commercial also made me feel very safe. While watching, I got the feeling that the dad was very protective over his daughter, but the fact that he gives her the keys lets me know that Subarus are safe and family-friendly cars. Like most parents, I think that the dad wanted the best for his daughter which gave me the feeling that Subarus must be the best of the best.
The appeal that I think is best portrayed in this Subaru commercial is the need to nurture. Because the father gives his daughter numerous instructions on what to do, it is evident that his best interest is his daughter's safety. Another appeal that I believe is portrayed is the need to feel safe. The father's protective and loving persona shows that he wouldn't let his daughter drive in just any old car. However, the fact that he allows his pride and joy to drive in a Subaru proves to me that it must be very safe.
This commercial definitely uses pathos to get its point across. At the beginning of the commercial, the relationship between the loving father and the innocent little girl has a certain cute factor. This appeal only continued as the little girl turned into a teenager. However, the part that really got to me emotionally was when the daughter pulled out of the driveway as her dad waves goodbye to her. As the commercial progressed and the little girl turned into a teenager. Although I was sparked with emotion throughout the whole commercial, the part that I believe had the biggest emotional appeal was at the very end when the music began to play and the word "love" shuffled on the screen. Once that scene happened I was fully captivated into the commercial and was totally persuaded to buy a Subaru.
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