York Peppermint Pattie

April 28, 2013

The York Peppermint Pattie commercial has always been one of my favorites. One of my favorite elements about this commercial are all of the different sounds. Whether it is the sound of the pattie breaking, the wind noises in the background, or the narrator's voice, something about them just makes me really drawn to the commercial. Also, the facial expressions of the girl after eating the pattie makes me feel like it would be very delicious (which they are!). One of the things that I believe this commercial does very well is the way in which they potray the appeals.

The appeal that I think is most evident in this commercial is the need for attention. Whenever the girl takes a bite of the pattie, it zooms in on some part of her face whether it be her teeth, hair, or eyes. Personally, I think the eyes are the best example of this appeal because they bring a lot of attention to her. Because they are so blue, they are very luring and attract a lot of attention to her. Also, she is not wearing any make-up so there is a certain natural beauty about her. Because the zoom-in of the girl's eye can be seen when she takes a bite of the pattie, my attention is brought back to the chocolate as I wonder if it is truly as good as her reaction is making it out ot be.

I think that this commercial uses pathos to gets its point across. All of the different sounds spark an emotional response from me. When I hear the peppermint pattie breaking, the sound it makes is refreshing to me. Also, the wind noises make me feel like the patties are cool and fresh. Lastly, the narrator's voice has a certain tone to it that brings everything together. Another aspect from the commercial that sparked emotion from me was the girl's facial expressions. Based on the way she acted, I got the feeling that York Peppermint Patties are very good. This commercial had a positive effect on me and after deciding to try York Peppermint Patties, I realized that are definitely as good as the commercial makes them out to be.

....That's Why We Bought a Subaru

April 28, 2013

Ever since I first saw this commercial I have loved it. One of the many reasons why I like it is because it is relatable. Many fathers can relate to the protective dad while many teenagers can relate to the daugher. Also, I think that this commercial potrays nicely the fact that all kids are going to grow up, yet with a Subaru, they will always have a certain family connection. This commercial also made me feel very safe. While watching, I got the feeling that the dad was very protective over his daughter, but the fact that he gives her the keys lets me know that Subarus are safe and family-friendly cars. Like most parents, I think that the dad wanted the best for his daughter which gave me the feeling that Subarus must be the best of the best.

The appeal that I think is best portrayed in this Subaru commercial is the need to nurture. Because the father gives his daughter numerous instructions on what to do, it is evident that his best interest is his daughter's safety. Another appeal that I believe is portrayed is the need to feel safe. The father's protective and loving persona shows that he wouldn't let his daughter drive in just any old car. However, the fact that he allows his pride and joy to drive in a Subaru proves to me that it must be very safe.

This commercial definitely uses pathos to get its point across. At the beginning of the commercial, the relationship between the loving father and the innocent little girl has a certain cute factor. This appeal only continued as the little girl turned into a teenager. However, the part that really got to me emotionally was when the daughter pulled out of the driveway as her dad waves goodbye to her. As the commercial progressed and the little girl turned into a teenager. Although I was sparked with emotion throughout the whole commercial, the part that I believe had the biggest emotional appeal was at the very end when the music began to play and the word "love" shuffled on the screen. Once that scene happened I was fully captivated into the commercial and was totally persuaded to buy a Subaru.